2. Buy from a reputable retailer. This will ensure you’ll enjoy decent after-service care. Also, it’s the only guarantee that you’re not buying a fake. Some rip-offs are so convincing that only a watchmaker can spot the difference.

2. 在聲譽好的零售商處購買。這將確保你能夠享受到充分的售后服務。而且這是確保不會買到假貨的唯一保證。一些假冒商品簡直能以假亂真，只有鐘表制造商才能甄別。

3. Be nice. If you form a rapport with a retailer, the store will look after you over the years, even helping you to upgrade or trade-in watches while reducing the sting of depreciation.

3. 要友善。如果你與零售商保持良好的關系，商店將會經年累月地關照你，甚至會幫你升級或折價更換手表，減輕手表折舊給你帶來的痛苦。

4. If you’re relatively unadventurous, look to the established brands. Patek Philippe, Jaeger-LeCoultre, Audemars Piguet and Vacheron Constantin among others. They haven’t survived for one or more centuries through luck. They also enjoy better resale value if you need to part with them.

4. 如果你相對而言不愛冒險，應關注知名品牌，例如百達翡麗(Patek Philippe)、積家(Jaeger-LeCoultre)、愛彼(Audemars Piguet)和江詩丹頓(Vacheron Constantin)等等。它們能流芳百年以上并非只憑運氣。如果要將它們出手，它們轉售時的價值也更高。

5. Be conservative. Nothing dates more quickly than a radically styled watch.

5. 要保守。沒有什么會比一塊風格激進的手表過時得更快。

6. Don’t buy quartz watches except for knock-around purposes. Regardless of the price -- from GBP 2 to GBP 2 million -- the movements are disposable and, after a while, irreparable.

6. 不要購買石英表，除非是為了隨便戴著玩玩。無論價格高低──從2英鎊到200萬英鎊──石英表的發展方向就是可丟棄的，過一段時間就不可修復了。

7. If funds are limited, choose a watch with a strap over one with a bracelet. Bracelets add considerably to the cost. A good watch on a strap is better than a so-so watch on a bracelet at the same price.

7. 如果資金有限，優先選擇配有真皮表帶而不是金屬表帶的手表。金屬表帶會增加相當大的成本。同等價位的情況下，一塊配有真皮表帶的好手表勝過一塊配有金屬表帶的質量一般的手表。

8. When buying new, keep all the paperwork and boxes.

8. 購買新表時，保留所有的說明書和包裝盒。

9. When buying a vintage watch, ensure that there is a guarantee of at least six months if the watch is being sold as serviced. The phrase ’as seen’ should act as a red flag warning not to buy unless you have a watchmaker at your elbow to advise you.

9. 購買傳統機械表時，若手表有售后服務，應確定質保期不少于六個月。除非身邊有鐘表匠做參謀，否則“如你所見”一詞應當作為警告你不要購買的危險信號。

10. When buying at auction, attend the viewing beforehand to see and handle the target of your bidding. Some auction houses will provide a condition report a few weeks ahead of the auction

10. 在拍賣會競購手表時，應預先參加展示會以察看和觸摸你的競拍目標。一些拍賣行會在拍賣的幾周前提供一份拍品狀況報告。